Press Releases
nLighten chooses Incógnito to support its marketing strategy in the Spanish market
nLighten, a European edge data services provider, has selected Incognito, an independent communications and marketing agency, to manage its marketing strategy in Spain.
Madrid, 18 June, 2025: European Edge data center company, nLighten has appointed Incognito, a strategic communications, corporate reputation, and marketing agency, to lead its PR and communications efforts in the Spanish market. Founded in 2021, nLighten enters this market aiming to position itself as a new value-driven player in the data center industry. With a strong commitment to sustainability, nLighten’s edge data centers will be coupled with the local community, contributing to grid stability while minimizing environmental impact.
The alliance between nLighten and Incógnito aims primarily to position nLighten within the Spanish market and to promote its strategic positioning as an innovative brand within the European digital ecosystem.
In addition, this collaboration will strengthen nLighten’s narrative and visibility in Spain, emphasizing its key role in driving technological and sustainable transformation across the sector. nLighten offers a distinctive value proposition for customers building their digital infrastructure in edge data centers.
With a value proposition based on building a digital platform of strategically distributed data centers deliver best-in-class network access to enterprises, private users, and the mobile workforce. nLighten has begun its European expansion through an innovative edge data center model already operational in UK, FR, DE, NL, BE and CH. In Spain, the company is strengthening its presence following the acquisition and adaptation of a strategically located facility in Madrid.
Incognito will lead nLighten’s PR and communications strategy in Spain, including corporate positioning, messaging, content strategy and media reputation management. The agency brings extensive experience advising companies across the technology, industrial and digital sectors, helping them connect with key audiences and build purpose-driven brands.
“Partnering with Incógnito for our Press Relations and Communication projects marks an important step in strengthening nLighten’s presence in Spain. Together, we’re amplifying our brand visibility and advancing our mission to deliver sustainable, edge-powered digital infrastructure across Europe”, affirms Mariska van Beukering, VP Marketing, nLighten.”
“At Incognito, we are proud to support nLighten. Their edge data center model, aligned with the needs of today’s digital ecosystem, represents and innovative concept with strog narrative potential. This collaboration also strengthens our presence in a key market for sustainable digitalization.”, explains Jorge López, CEO of Incognito.
